As the entertainment industry watches the Labor Day weekend performances of “Tenet” and “Mulan” with bated breath, there is a legal adage: “Big cases make bad law.” While “Tenet” has been embraced as the talisman for the future of exhibition, and “Mulan” is creating a new paradigm as an ultra-premium VOD, edge cases often don’t illustrate much beyond their own scenarios.That seems to be the logic that’s driving the Disney and Warner Bros.
strategies to provide virtually no performance data for these two major releases.
As a PVOD title, there’s no guarantee of any “Mulan” results.
Warner Bros.
does plan to provide a “Tenet” number, singular: One total, on Sunday, that accounts for 12 days’ release in Canada and August 31 – September 6 in the U.S.For many reasons, these films are outliers.
There’s no New York or Los Angeles market.
We don’t know how Covid-19 anxiety may impact audience behavior.
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