“Black Panther” continued its record-breaking performance with a third-weekend total of $66.7 million.
That’s a tremendous holdover — at adjusted levels, better than “Titanic” (which was a New Years’ weekend, no less) and “The Avengers.”The Marvel film’s domestic haul is now over $500 million in only 17 days; that’s better than six of 2017’s nine Best Picture nominees.
It is close on the heels of “The Avengers,” whose adjusted 17-day gross was $517 million (unadjusted, it stood at $458 million, which is why Disney and others misleadingly claim “Panther” is already bigger).All that aside, the third weekend showed that Ryan Coogler’s film has tremendous momentum.
Its drop was just 41 percent — better than “The Avengers,” which dropped 46 percent at the same point.
That gives it a better shot at ultimately topping the adjusted $706 million that “The Avengers” earned in its domestic release.
It’s a trajectory that, even in a worst-case scenario,
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