Box Office Predictions: Night Swim to continue strong January horror trend

Traditionally the first month of the year has been a dumping ground as studios have steered clear of the residual glow of the holiday blockbusters and the prestige films audiences try to catch up on before the awards begin to air.

January may not be the best time to launch your new $300 million budgeted tent pole franchise picture, but it has proven a great launch pad for moderately budgeted horror films.Over the past ten years we have seen films such as Texas Chainsaw (2013- $21.7 million opening), Paranormal Activity: The Marked Ones (2014- $18.3 million opening), Insidious: The Last Key (2018- $29.5 million opening), Escape Room (2019- $18.2 million opening), Scream (2022- $33.8 million opening) and M3GAN (2023- $30.4 million opening) show that audiences like to kick off their new years with a little bit of spine tingling scares.This year James Wan and Jason Blum, who recently announced the merger of their two production companies,…

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