Comic-Con 2020 Was Unusually Quiet — Is that the New Norm?
Comic-Con went virtual this year, but that wasn’t the only noticeable change for one of the largest film and television marketing and outreach events of the year.
The 2020 edition featured noticeably fewer panels on high-profile titles than previous installments of the event: Disney unveiled a teaser trailer for “Helstrom,” “The Boys” got renewed for a third season, a trailer dropped for “His Dark Materials” Season 2, and a new animated “Star Trek” show was announced.
But the reveals were a far cry from the announcements that have defined prior Comic-Cons.Part of this, of course, is due to ramifications of the Covid-19 pandemic.
With release dates for fan-friendly titles like “Mulan” and “Black Widow” pushed out of the range of the Comic-Con halo, it makes sense that studios wouldn’t waste their marketing dollar on a big-ticket unveiling that would take place virtually.But there is another reason: two of
Read full article