James Cameron is the type of director that is always looking for the next way to truly innovate and push the theatrical experience to its limits.
That’s partially why the aesthetics of “Avatar” look the way they do, with fully CG-generated worlds and motion-captured Na’vi characters.
The 2009 film was built from the ground up to utilize 3D technology, and for a while, it looked like 3D was the future.
Companies immediately rushed to support the 3D craze: RealD 3D and IMAX 3D theatrical experiences, 3D TVs, 3D Blu-Rays — even game consoles like the Nintendo 3Ds utilized glasses-free technology to create a sense of immersion.
For a good long while, almost every big blockbuster release had some sort of 3D format available to accompany its standard showings.This trend died out almost as soon as it peaked.
The convenience of streaming easily beat out the convolution of 3D home theater setups
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