E3 Faces an Uncertain Future as Publishers Pull Away from Gaming Event — Analysis

For years, the Electronic Entertainment Expo, or E3, has been the video game industry’s most important annual event.

The weeklong trade fair, typically held in Los Angeles and attended by thousands of retailers and journalists, serves as a gathering where video game publishers reveal their upcoming titles and new hardware.Like most other large conventions, E3 2020, which would’ve taken place in mid-June, was cancelled due to the ongoing pandemic.

Though the cancellation was undoubtedly disruptive for the publishers and developers who attend E3 to promote their upcoming products, it is but the latest in a string of challenges for E3, which has seen some of its most prominent corporate attendees withdraw from the event in recent years.Sony, which produces the Playstation console and publishes titles in popular franchises such as “Spider-Man,” “The Last of Us,” and “God of War,” made headlines when it announced that it would

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