The Purge was one of the most hyped horror movies of 2013.
It had a huge marketing campaign, using social media to differentiate itself during an especially crowded box-office season.
The campaign was primarily based on the concept of the Purge — social media posts regularly asked viewers what they would do to survive.
People were invested in the idea, helping the movie shoot up to first place at the box office on its opening weekend.
While everyone ran to see it as fast as they could, the movie itself received mostly negative reviews.
Despite its execution, the idea of the Purge itself is still amazing.
There have been five total Purge movies and even a 2018 TV show based on the concept, proving its effectiveness at provoking thought in audiences.
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