Chinese film authorities on Wednesday granted both “Dune” and “No Time to Die” one month longer in local theaters, giving the Hollywood blockbusters a full two months on the big screen in the world’s largest film market.The former will now run through Dec.
21 and the latter through Dec.
28.Films are given a default one-month theatrical run in China, which can be extended to two months if the title is proving to be particularly commercially successful.
Longer runs beyond that are reserved for propaganda films whose success is seen as politically expedient.During the height of the pandemic from July 2020 to April 2021, however, digital cinema packages for imported films were sent with keys that lasted three months, giving releases a bit more breathing room to help with market recovery, according to local reports.
This marks the first instance since the start of the pandemic where film keys have been actively extended an extra month,
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