South Korea’s box office continued its “Avatar”-powered strong run into a fourth weekend, with overall takings exceeding 15 million during the first normal Friday to Sunday of the new year.“Avatar: The Way of Water” remained in the top position that it has enjoyed since release in mid-December.
But there were good showings for local holdover title “Hero” and for new release “The First Slam Dunk.”“Avatar 2” took 6.42 million in its fourth weekend of release, according to data from Kobis, the tracking service operated by the Korean Film Council (Kofic).
That was a 51 weekend-on-weekend drop after two previous weekends when the film had held extremely strongly and benefited from the Christmas and New Year holiday seasons.
Since releasing on Dec.
14, 2022, the title has now accumulated a total of 87.8 million.
Its market share dropped to 42 over the weekend, the first time it has been below half since its debut.
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